You’ve Got To Give A Crap 

 The same applies to creating content. I bet you could randomly sample a few web sites and, applying this principal, tell instantly if the writer really cared at all about the people they were writing to. Too much of the time, they care only about making themselves or their company look fantastic, in an effort to draw interest. But sadly, their lack of caring for the reader can come across in spades.

As an afterthought, you also have to give a crap about what you’re selling or promoting. That shows in your writing or your sales pitch as well. If you don’t, or you’re just pretending, you might want to consider a different line of business. Just sayin’.

In writing content, there is an oft-overlooked point about it all: you actually have to care.

What does this mean? It means you have to care about who you’re talking to–more than simply caring about the money or the attention that your potential audience might provide.

This doesn’t mean you have to go all altruistic and everything, and care only for them, and not at all for yourself. But you have to know about those people out there, what they’re about, what their lives are like–and yes, in order to do that, you have to care about them.

It’s all well and good that you’re in a particular game to make money–many of us are. But too often, especially when a business starts to do well, the principals tend to forget about the individuals actually paying hard-earned cash for that product or service, and only focus on elements that they think will cause people to buy or inspire them to buy more. The joke is, though, is that you’re not going to inspire anybody if you don’t really care about them.

People can actually sense whether you care or not, or whether or not your caring is genuine. How many times has some salesperson just lathered on the phony kindness in order to get you to buy a car, or an appliance, or something else? How did that make you feel? Maybe a little violated? Maybe a little slimy? Maybe like not buying a dang thing from him or her?

On the other hand, you’ve probably had one or two in your life who have cared, both about you and the product they were selling, and were able to demonstrate ways the product might actually help you. You probably bought from them, didn’t you? 

Contact me so that I can help show your care.