The 3 Reasons to Hire a Freelance Writer for the Long Term
If your business has a high written content requirement, you’ve most likely already hired a writer or even a team of them. If they’re doing the job you really need from them—in other words, delivering a top-notch written product every time—then you can stop reading.
If you’re still here, then perhaps you’re looking for more from a writer. If that’s the case, I can help.
Larger companies generally hire the writers they really want in-house, because they can afford to pay for competent talent, and have enough work to keep them busy on a full-time basis. Medium-sized businesses sometimes have satisfactory full-time writers on staff. Smaller businesses rarely do.
A freelance writer is often hired for single jobs, such as website content revision, creation of a landing page or a feature article. Once it’s done, that’s all. The future isn’t in view at that moment—it’s just a matter of getting that one task accomplished.
As time goes by, however, and as you expand, you’ll discover you need a writer more frequently. This is the time you can truly benefit from a freelance writer, and from hanging onto them long-term. Here are the reasons:
- A writer who has been successful as a freelancer for considerable time (like myself, 15+ years), is generally quite competent. They possess a quality you’ll rarely find with someone you could hire in-house.
- They generally deliver a finished product much faster than an in-house writer. They have to. That’s how they stay in business.
- It takes time for a writer to really learn your business, your products, your services, and the language you use to successful communicate and sell to customers. Hiring a writer long term gives that writer the opportunity to really get in that groove, and rapidly turn around needed content—and it only gets faster as time goes by.
Just so you know, I am speaking from my own experience. In the time I’ve been a freelance writer, I’ve had 4 long-term clients, all of whom remained with me at least 4 years (the shortest long-term client I’ve had). The longest has been 7 years, and I’ve got another one about to pass that one up for longevity.
If you’ve never considered hiring a freelance writer long-term, you should. For content, it might be the most cost-effective move you could make. Please feel free to contact me if I can be of further help.